Creativebrief | Connecting progressive brands and agencies
We created the 2024 AI Impact Report, our new global research into consumer perceptions and behaviours. With over 7000 respondents across 5 countries, this report will provide valuable insights into the evolving landscape of Generative AI and voice-activated technology. November 5th 2024. Download PDF.
Disruption: it’s a way of life - creativebrief.com
4 天之前 · Disruption is a way of thinking. It’s a way of challenging the conventional wisdom and in doing so, creating new visions and faster growth for clients and their brands. You can’t outperform a marketplace if you stick to its conventions. Disruption is created when convention butts up against a bloody good insight and is then unlocked by ...
Connected experiences explained - Creativebrief
2024年11月4日 · At its core, a connected experience acts as a bridge between the ‘physical’ and the ‘digital’. Using technologies like QR codes and NFC tags, they create direct interactions between a brand and its customers. When a customer scans a QR code on a beer mat or taps an NFC-enabled package for example, they unlock a personalised journey that ...
Why vulnerability is the new strength in brand storytelling
5 天之前 · Not every brand story needs to revolve around vulnerability, but it can be a game-changer for those looking to build deep, emotional connections with their audience. Whether acknowledging a mistake, sharing a lesson learned, or being honest about hurdles faced along the way, these moments of vulnerability make brands more relatable and human.
BITE trends, thinking & inspiration | Creativebrief
6 天之前 · By Georgie Moreton. Visha Kudhail speaks with Azeem Rafiq on whistleblowing, responsibility and facing adversity for the Behind the Face of Success podcast. July 22nd 2024. BITE provides insight into topical marketing trends and inspirational work from agencies around the world. Curated by the Creativebrief team.
Creativebrief report lifts the lid on the trends shaping marketing ...
2024年10月10日 · The report is rooted in content, data and insight from the Creativebrief platform, alongside qualitative insights from daily conversations with senior level brand marketers. Trends included in the report include the need for simplicity in marketing. With multiple channels to choose from and an oversaturation of content, consumers' attention is ...
BITE | Trends - Creativebrief
4 天之前 · By Nicola Kemp. Bridgerton star Adjoa Andoh steps into the starring role of Mrs Claus in Boots Christmas Werkshop. ... Trends and insights into the most recent creative campaigns which explore how brands and agencies are reacting.
Latest news | Creativebrief | Stay Connected
2024年10月9日 · By Creativebrief. In the latest power of agency brand interview, Stephanie Nattu speaks to Helen James, CEO at CPB Europe, to get her expert advice on building a strong agency brand. November 8th 2023. Keep up to date with the latest news, insight and opinion across all sectors and industries on Creativebrief.
Creativity is the currency that will differentiate brands
2024年4月9日 · Contextual targeting is the reemergence of creativity as the currency that differentiates brands within advertising. Context, creativity, and content are the three key areas that advertisers should be investing in, seeking out AI-backed solutions that can elevate all three to their maximum level. Creativity is the biggest factor in determining ...
Creativebrief | Agency search and marketing intelligence
Run ethical and modern-day agency search processes with our expert pitch consultancy team. Attract inspirational speakers and experts on multiple topic areas including diversity, sustainability and marketing effectiveness. Gain access to an unrivalled range of high-quality industry events. Build your peer network through our extended marketing ...