Econsultancy - learning for growth
Leading global businesses choose Econsultancy. From FMCG manufacturers to omnichannel retailers, broadcasters to pharmaceutical firms, the world’s most established businesses rely on our marketing and ecommerce expertise. Econsultancy’s mix of learning formats and in-depth ecommerce content has really helped to raise our game.
Econsultancy’s digital and marketing trends for 2023
2023年1月25日 · For some more channel-specific predictions, see our previous expert roundups on ecommerce, personalisation, retail media, influencer marketing, SEO, and social ads. Our trends for 2023: 1. Resisting short-termism. 1.1. New privacy norms impact measurement. 1.2.
Econsultancy Articles - Digital Marketing & Ecommerce
2024年10月28日 · Specsavers’ head of marketing excellence on their strategic approach to L&D. At the Festival of Marketing, Econsultancy Managing Partner Paul Davies asked, “How do we foster a culture of excellence?”. The answer, according to leaders at Henkel, Sainsbury’s and Specsavers, lies in mapping learning back to strategy, and eking out time to ...
Ecommerce Research, Best Practice, Trends | Econsultancy
2024年10月4日 · Ecommerce Quarterly: Q1 2024. A guide to the latest trends, developments and statistics in ecommerce, providing a snapshot of what is happening right now. This quarter’s edition includes the peak season results, AI updates, cross-border retail and the latest strategies for combating the cost of returns. View more.
About Us - Econsultancy
Econsultancy is the go-to marketing and ecommerce upskilling provider for large, global organisations. With expert-led learning programmes that have a measurable, meaningful impact, we help enterprise businesses achieve their growth ambitions. Delivering best practice expertise since 1999, we’ve been at the forefront of the digital marketing ...
Masters of CX - Econsultancy
Jay has spent 20 years in digital marketing, consulting for more than 700 companies. His second book, Youtility: Why Smart Marketing is About Help not Hype, was #3 on the New York Times business best seller list. Jay's Masters of CX report "Winning Hearts in Real-Time" is out now.
Digital Marketing Trends and Innovation - Econsultancy
2021年1月21日 · Analyst Sessions. Our expert-led analyst sessions bring to life the latest research, trends and best practice in an interactive format, while helping to put your organisation’s challenges into context. From intimate ‘lunch and learns’ through to global live streams and internal marketing conferences. Included in all Enterprise subscriptions.
Artificial Intelligence (AI) and Digital Marketing | Econsultancy
2024年6月27日 · HubSpot’s VP Product on ‘lightning strike’ challenges for marketing in 2025. Marketers have “new superpowers” of content creation and generative AI assistance going into 2025, according to Nicholas Holland, VP Product and GM Marketing Portfolio at HubSpot. However, they are also facing major hurdles in the form of highly convoluted ...
Digital Marketing and Ecommerce Best Practice Guides
Econsultancy’s collection of practical reports, webinars and case studies cover all the core elements of digital marketing and ecommerce best practice. Explore all Econsultancy's Best Practice Guides on our topic pages. How-to reports authored by industry experts and practitioners, covering strategy, planning and execution in digital ...
Digital Transformation - Econsultancy
2024年10月11日 · Digital Transformation and the Role of Data. A report aimed at helping marketers better understand data within the wider scope of digital transformation and how data underpins businesses. It sets out why digital transformation is needed, the role of data, the DaaS model, data strategy frameworks and why transformation can fail.