Six factors that can affect your marketing strategy
2022年1月19日 · Economic factors. Recession (and factors like the ongoing pandemic) can affect your marketing strategy. In that scenario, it's likely you will have a smaller budget and fewer resources. It's also worth noting that consumers are less likely to make purchases if they don't feel confident in the economy or their financial situation.
Small business marketing tips and advice | Marketing Donut
Donut team summarise the main Budget announcements. Marketing Donut provides practical information to help your business succeed. Launched in 2009, the Donut websites have grown to be the UK’s largest resource for small businesses. Learn more about key small business marketing topics such as eCommerce, social media, and online marketing.
Essential guide to writing an advertisement | Marketing Donut
A well-written and strategically-placed advert can significantly improve your brand profile, increase awareness and generate sales leads. While writing a great advertisement is an art, the key principles are easy to understand - helping you prepare your own advert or evaluate the work of an agency or copywriter working for you.
11 cheap or free advertising methods | Marketing Donut
4. Content marketing. A successful content marketing strategy will drive traffic to your website and help with search engine optimisation, and it can be completely free. However, writing can be labour-intensive, and you will need to be a competent (and quick) writer. AI tools can make content suggestions and help you create rough drafts.
The best small business CRM software in the UK - Marketing Donut
2024年8月12日 · Pricing: Free editions of both Zoho CRM and Bigin offering reduced functionality. Bigin free basic plan for a single user. Paid plans £5 - £10 per user per month (billed annually) Zoho CRM £12 - £42 per user per month, discounts for annual billing. Read more about Bigin for small businesses and Zoho CRM sales CRM software.
What is PR? - Marketing Donut
What PR means in business marketing. There are three key components to PR: Distributing effective, newsworthy press releases, to entice journalists, bloggers and broadcasters to give you coverage; Responding to journalists' requests for spokespeople, comments and case studies, providing real-life examples to make their copy interesting; Engaging with conversations on …
A complete guide to writing an effective press release
Writing tips for press releases. A writing style with sentences that are 25 words in length or fewer helps make your press release punchy. A good press release should take a factual tone and be short and concise, giving the journalist the essence of the story. They will get in touch if they want more information.
How to create product interest when marketing to children
2022年4月14日 · Use kid-friendly language. When marketing to children, it's essential to use language they will understand. Avoid using jargon or technical terms that they won't know. Instead, use simple words and sentences to explain your product or service. It's also important to avoid using too much text when marketing to children.
Seven ways to price your product - Marketing Donut
4. Consider cost-plus pricing. Work out what percentage of your fixed overheads the product needs to cover. Add all of these costs together and divide by volume to produce a unit break-even figure. You will need to add a margin or mark-up to your break-even point. This is usually expressed as a percentage of break-even.
Six reasons you could be failing to attract customers
Operating from a hard-to-reach location can be another reason why businesses fail to attract punters. Despite your best marketing efforts, you might not be able to attract sufficient footfall in your present location, which means you’ll have to rethink your business model or move to a better location. 4. Your customer service is lacking.