Creativebrief | Connecting progressive brands and agencies
We created the 2024 AI Impact Report, our new global research into consumer perceptions and behaviours. With over 7000 respondents across 5 countries, this report will provide valuable insights into the evolving landscape of Generative AI and voice-activated technology. November 5th 2024. Download PDF.
BITE trends, thinking & inspiration | Creativebrief
2024年11月6日 · By Georgie Moreton. Visha Kudhail speaks with Azeem Rafiq on whistleblowing, responsibility and facing adversity for the Behind the Face of Success podcast. July 22nd 2024. BITE provides insight into topical marketing trends and inspirational work from agencies around the world. Curated by the Creativebrief team.
Creativebrief report lifts the lid on the trends shaping marketing ...
2024年10月10日 · The report is rooted in content, data and insight from the Creativebrief platform, alongside qualitative insights from daily conversations with senior level brand marketers. Trends included in the report include the need for simplicity in marketing. With multiple channels to choose from and an oversaturation of content, consumers' attention is ...
Disruption: it’s a way of life - creativebrief.com
5 天之前 · Disruption is a way of thinking. It’s a way of challenging the conventional wisdom and in doing so, creating new visions and faster growth for clients and their brands. You can’t outperform a marketplace if you stick to its conventions. Disruption is created when convention butts up against a bloody good insight and is then unlocked by ...
Connected experiences explained - Creativebrief
2024年11月4日 · At its core, a connected experience acts as a bridge between the ‘physical’ and the ‘digital’. Using technologies like QR codes and NFC tags, they create direct interactions between a brand and its customers. When a customer scans a QR code on a beer mat or taps an NFC-enabled package for example, they unlock a personalised journey that ...
Creativity is the currency that will differentiate brands
2024年4月9日 · Contextual targeting is the reemergence of creativity as the currency that differentiates brands within advertising. Context, creativity, and content are the three key areas that advertisers should be investing in, seeking out AI-backed solutions that can elevate all three to their maximum level. Creativity is the biggest factor in determining ...
Latest news | Creativebrief | Stay Connected
2024年10月9日 · By Creativebrief. In the latest power of agency brand interview, Stephanie Nattu speaks to Helen James, CEO at CPB Europe, to get her expert advice on building a strong agency brand. November 8th 2023. Keep up to date with the latest news, insight and opinion across all sectors and industries on Creativebrief.
BITE | Trends - Creativebrief
6 天之前 · By Nicola Kemp. Bridgerton star Adjoa Andoh steps into the starring role of Mrs Claus in Boots Christmas Werkshop. ... Trends and insights into the most recent creative campaigns which explore how brands and agencies are reacting.
BITE | Our Opinion Pieces
BITE’s top long reads of 2021. By Elle McCarthy. From EA Games’ game changing leader, to sonic branding and revolutionising the industry for working parents, 2021’s top reads reflect the myriad challenges of 2021.
Disney wins Christmas with feel good film - creativebrief.com
1 天前 · Meet this season’s most unexpected Christmas icon: an octopus. The Octopus is the star of the new Disney holiday short, shot in collaboration with acclaimed director Taika Waititi and global creative agency Adam&EveDDB. Premiering on November 12th the spot leans into the trend of long-form storytelling and will premiere on YouTube.