Creative Review
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Inside the ambitious music videos for Jungle’s new album
2021年8月13日 · Inside the ambitious music videos for Jungle’s new album. Jungle are back with a bumper pack of dance-laden videos for their third album. The collective’s Josh Lloyd-Watson and co-director Charlie Di Placido explain the intensive process of making the choreographed one-shot videos, which were all filmed in just five days. Seven years ago ...
Top 20 slogans of all time - Creative Review
09: It is. Are you? – The Independent (1986) Arden/Mellors, Saatchi & Saatchi. In 1986, Paul Arden and Tim Mellors led the team at Saatchi & Saatchi responsible for creating the campaign for the first broadsheet newspaper launch in the UK for 112 years. The idea had come from a group of journalists, including founder Andreas Whittam-Smith ...
How i-D influenced fashion photography - Creative Review
2020年11月30日 · As the iconic magazine turns 40, we examine how i-D’s embrace of subculture and the everyday reverberated across the fashion photography landscape. By Megan Williams 30/11/2020. Terry and Tricia Jones launched i-D in 1980 in the high tide of post-punk and new wave, and these countercultural roots imbued the magazine from the outset.
Remembering advertising legend George Lois - Creative Review
2022年11月20日 · Remembering George Lois. George Lois – legendary art director, ad man, and creative whirlwind – has died aged 91. In this interview from 2012, he reflected on his life and work, including creating the I Want My MTV slogan, and interactions with the likes of Bob Dylan and Muhammad Ali. Art director, graphic designer, and all-round ...
Dove tackles self-esteem and heavily-edited selfies in latest …
2021年4月23日 · Unilever-owned Dove has renewed its fight against unrealistic beauty standards with a new campaign that highlights the damage caused by heavily-edited selfies on social media. At the heart of the campaign is a 60-second film directed by Benito Montorio, called Reverse Selfie. The brand says it’s a sequel to its hugely successful 2006 campaign ...
The power of a tagline: 20 years of Should’ve gone to Specsavers
2022年3月9日 · It’s hard to think of a brand copyline that works so hard, yet feels as effortless, as Should’ve gone to Specsavers. That single, seven-syllable line has long stretched beyond the sphere of tagline and into the realm of playful everyday vernacular (in the UK at least). While there are many other very famous brand copylines – Nike’s Just ...
Lifting the lid on Pringles’ new rebrand - Creative Review
2021年9月28日 · Lifting the lid on Pringles’ new rebrand. Snack brand Pringles has revealed the first update to its mascot in 20 years. JKR creative director Della Lawrence takes us through the new branding, including Mr P’s widely discussed haircut. By Megan Williams 28/09/2021. Pringles has unveiled its first mascot update in 20 years as part of a global ...
How Pharrell Williams created his smash hit song Happy - Creative …
2017年6月9日 · In fact, it was his tenth attempt at creating a song about fictional character Gru falling in love in animated film Despicable Me 2. Williams said he was asked to write a song about Gru – who was grumpy and unhappy for most of Despicable Me – falling in love and becoming more cheerful in the film’s sequel. “I didn’t wake up one day ...
Inside Tim Walker’s world - Creative Review
2019年9月17日 · Inside Tim Walker’s world. As a major retrospective of Tim Walker’s work comes to the V&A in London, Gem Fletcher examines what lies behind his fantastical photographs and explores the challenges – and fears – he has to confront to bring them to life. By Gem Fletcher 17/09/2019. Fear and vulnerability are not subjects that world ...