“My favourite task is editing and refining the message, because, for me, that’s when the project really starts to come together and take shape.” ...

“My favourite task is editing and refining the message, because, for me, that’s when the project really starts to come together and take shape.” ...

Why did you choose a career in copywriting, and how did you get into it? I didn’t choose a career as a copywriter, it was more something I fell into naturally. I’d always been good at writing, but I ...

Are you a Made in Italy brand ready to bring your magic to the English-speaking (or international) market? Translation is one option, but often that’s not enough if you really want to make an impact ...

Marketing content should be useful enough to hold on to, not beautiful but disposable. Working with Hay Group, and now Korn Ferry, I write content that helps leaders learn about themselves first and ...

Overview: We’re seeking a culturally aware Russian-speaking Creative Copywriter to bring engaging ideas and impactful messaging to our team. This role involves transforming strategic briefs into ...

Designed to promote Wink Bingo’s new “Winkly” online magazine, this advertorial formed part of the brand’s wider strategy as part of a comprehensive campaign.

Copywriters often work with valuable brand assets, and may be writing as the ‘voice’ of the brand. Copywriters recognise their privileged position at the heart of an organisation, and take precautions ...

Grip them straight away with an intriguing set up, a protagonist they can identify with. Get them to see themselves in the tale. Add jeopardy, raise the stakes. Build the tension to keep them on the ...

Do I fit in on LinkedIn anymore? No, I don’t think I do. But I’m okay with that. …hold any intention of ‘scaling’, ‘levelling up’, or ‘smashing’ anything in the way of business. Making enough of a ...

What does it take to be a copywriter? What knowledge should a copywriter possess? Which skills should a copywriter offer? These questions have been bubbling away in our brains ever since we started ...