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Marketing Week
13 小时
Targeting by age is lazy and ineffective, it’s big ideas that count
“We are going to target Gen Z.” So said the leader of a challenger sportswear brand. It’s a problem that some senior ...
Marketing Week
14 小时
The 10 reasons Marks & Spencer is the Brand of the Year
If you found yourself travelling the byways of Northern England in the late 19th century you might have passed him. Wrapped ...
Marketing Week
16 小时
Disney looks to strengthen ‘resonance and engagement’ in holiday short by Taika Waititi
Disney says it wanted to “create something new” this Christmas, so is moving away from the story of Lola, which it has told ...
Marketing Week
21 小时
‘Dual velocity’ approach: How Coca-Cola marketers are adopting generative AI
The Coca-Cola Company is keen to “jump in” to better understand how it can use generative AI, but will not just use the tool for “the sake of doing it”.
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