Over the last year, Tesco has been innovating with its customer emails, driving upticks in CTR by incorporating a range of ...

A look at the practical applications of generative AI in marketing research and insight, from off-the-shelf LLMs to specialist startups and tools.

Hale discusses creating a strategic role for social channels, the value of an “entertainer mindset” in an attention economy, and working with agencies and brand frameworks.

As consumer behaviour shifted, the leadership team at this global food manufacturer identified digital as a critical growth ...

A leading global spirits brand recognised that their marketing teams needed to accelerate their digital capabilities to keep ...

Hale discusses creating a strategic role for social channels, the value of an “entertainer mindset” in an attention economy, and working with agencies and brand frameworks.

Digital Shift Q4 2024 explores the use of AI in research and analysis, alongside the increasing sophistication of AI agents ...

Digital Shift is a quarterly report on the latest technology developments within marketing and ecommerce. This is chapter ...

Very few brands have slogans that cut through like that of Specsavers. The optical retailer’s historically humorous approach also makes it one of the brands that can pop up during cultural moments on ...

This global FMCG leader recognised the need to stay ahead in digital commerce, the fastest-growing retail channel. As the ...

The Top 100 Digital Agencies Report lists the UK’s top 100 digital marketing, design and build, technical and creative agencies. These are ranked on their fee income from digital activities in the UK.

If you’re not an Econsultancy subscriber, you can download the report here.