From adding new media-buying skill sets to championing the customer experience, Ocado’s retail media and data leader discusses their approach in a competitive landscape.
Last week, Ocado Retail launched a new retail media network, Ocado Ads. The offering is notable for arriving fully formed, with ‘full funnel’ options including off-site media and custom audiences; a ...
The US health and wellness company partnered with Impressive to target increased brand awareness and growth in organic rankings through keyword research, content optimisation and creation and link ...
‘Far too many employees don’t feel acknowledged for their hard work,’ says the rewards platform chief exec, with talent retention about more than just salaries and benefits. Jo Werker is CEO at ...
The US activity and water park company tasked The Media Image with testing standard Performance Max and Performance Max for store goals campaigns to drive park footfall while maintaining an efficient ...
Online travel agencies and startups are integrating with ChatGPT and Bard to enhance the travel planning (and potentially booking) experience, in an industry that still contains plenty of legacy ...
outlines some key definitions sets out a core process for content strategy in the digital age defines some key strategic models that enable the smart application of content in the service of achieving ...