Essentia Beauty, Weckerle USA, and Toa Inc. are the IT Award winners this year at MakeUp in NewYork—here are their ...

Whether you’re swiping on your favorite mascara or pampering yourself in a full-glam makeup look, one thing’s for sure: the definition is always in the brows. But with so many options on the ...

“I’ve never been a makeup person really. I always love not wearing makeup. For me, makeup has always meant that I’m going to work,” Gwyneth Paltrow told PEOPLE in April 2020. "All through ...

We independently evaluate all of our recommendations. If you click on links we provide, we may receive compensation. PEOPLE staffers tested primers, setting sprays (and concealers, foundations ...

The best fall 2024 makeup trends prove that trending beauty looks like high-wattage blush and bold red lipstick aren’t going anywhere anytime soon. Those who prefer a softer makeup approach ...

Often, designers choose to go with pared-down beauty looks to let their clothes do the talking, but this year, bold makeup helped collections stand out. ELLE beauty editors went backstage to see ...

Whether you’re going for a natural daytime makeup look, applying fiddly false lashes, or attacking the tiniest stray hairs with your tweezers, a lighted makeup mirror can help make sure you step ...

As Halloween approaches, many revelers are eager to elevate their costumes with makeup but aren’t sure how to achieve their desired looks. While envisioning a face painted hauntingly white ...

With September officially in full swing, the cozy fall vibes are quickly incoming — which means new makeup trends are making their way onto your scroll-worthy feeds. While summer ’24 was ...

But my costumes always look immaculate. My hack? An easy af Halloween makeup look that mostly takes the place of a costume entirely (minus a few simple additions). Trust: Some Halloween eye makeup ...

If the 76th Emmy Awards are any indication of what’s to come, the popular “clean makeup” trend is now rivaled by experimental, moody beauty. The dramatic shift in color palettes signals a ...

“Alcohol can dry out and damage brush hairs, and similar to your hair, most makeup brushes are made of natural hairs that need to be nourished,” says Williamson. Makeup artists also recommend ...