Diageo North America has acquired non-alcoholic spirits brand Ritual Zero Proof, as part of its strategy to capitalise on the growing demand for alcohol alternatives. Launched in 2019, Ritual has ...
Diageo‘s North American arm has snapped up US-based non-alcoholic spirits business Ritual Zero Proof for an undisclosed sum. In 2020, the Diageo-backed accelerator Distill Ventures acquired a minority ...
Alcohol-free beer has been gaining popularity in recent years as beer consumption shrinks. At Weihenstephan, which was founded as a brewery in 1040 by Benedictine monks, non-alcoholic wheat beer ...
NEW YORK — Diageo North America is acquiring Ritual Zero Proof, a Chicago-based manufacturer of non-alcoholic spirits. Terms of the acquisition were not disclosed. Diageo acquired a minority ...