This spanned everything from makeup simulations to virtual skin diagnostics. It's estimated that this emerging market is set to reach a valuation of over $3.4 billion by 2026.

It works via artificial intelligence (AI) software, and users can then try on the lipstick virtually before purchasing the product to be posted out to them if they wish. Cedric Begon, director of ...

Upon opening, the mobile device’s forward facing camera will automatically configure a virtual lipstick shade on their ... from Sephora’s industry to try on, through shade categories such ...

We believe that we are in the early stages of augmented and virtual reality,? said Bridget Dolan, vice president of Sephora?s Innovation Lab. ?Once you try on a lipstick virtually and say ?wait- I ...

Here are some of the ways AI is used in the e-commerce space, as well as what brands should keep in mind when adopting this ...

The result? An unmatched hyper-real online shopping experience. The standout feature of the new website, Virtual Makeup Try-On, presents augmented reality in a new avatar. This tool allows users ...

“In 2D try-on, the goal is that interacting and virtually trying on makeup or skin products will lead to an increase in sales,” said Dr. Parham Aarabi, founder and CEO of ModiFace, Toronto.

NARS is celebrating its 30th anniversary and the launch of its new Explicit Lipstick line with Maison Explicit, an immersive virtual commerce experience on its own website alongside physical pop ...

For example, e.l.f. Cosmetics used AR Lenses combined with Bitmoji to allow users to virtually try on makeup, creating a highly interactive experience for its audience. Want to really impress your ...

Start on the lighter side in terms of application, and then try on your glasses to see how it looks. Then add color if needed. Of course, you need more than makeup to elevate your look.

Merit has launched a new, limited-edition sheer red lipstick that promises to suit all – whether you usually favour a pink- or orange-toned red. Determined to get to the bottom of whether the ...