In the same way, the name you choose for your brand plays a big part in whether your audience gives you the time of day—and the impact can have far-reaching consequences. Here are some of the ...

With devious shrinkflation taking over so many popular chip possibilities by reducing contents while raising prices, having a list of store-brand chips can keep bags from the big names from ...

Finding a good name for a brand can seem elusive. But Leif Stromnes, managing director, strategy and growth, DDB Australia, says that it’s slightly easier than you might think. In 2013 ...

Purpose: A review of the significant findings related to the use of the thiazolidinediones (TZDs) in the treatment of patients with type 2 diabetes mellitus and heart failure was conducted.

Bonefish Grill has a new president. Bloomin’ Brands announced on Monday that Jeff Carcara, the former CEO of Del Frisco’s Emerging Brands, has been appointed to the position. Carcara joins Bonefish ...

Collaboration Year of foundation: 2024 Brand philosophy and mission: Drawing its name from the word “rhetoric,” the art of storytelling, the label pivots around engaging in dialogue with a ...