The new Starbucks strategy: Will CEO Brian Niccol’s plan work?
Niccol emphasized the need for the company to get back to its roots as a coffee house. "It is clear we need to fundamentally change our strategy to win back customers and return to growth. Back to Starbucks is that fundamental change," Niccol said.
Starbucks’ New CEO Plans to ‘Fundamentally Change’ Ailing Coffee Chain’s Strategy. Here’s How.
The company posted preliminary results last week, missing estimates. New CEO Brian Niccol’s is expected to outline an improvement plan.
7 ways that Starbucks CEO Brian Niccol plans to change the coffee chain
Starbucks CEO Brian Niccol shared more details about the company’s turnaround strategy during the company’s quarterly conference call on Wednesday.For three straight quarters, Starbucks has reported declining sales.
Your Coffee in Four Minutes: Here's Brian Niccol's Plan to Revive Starbucks
New Starbucks CEO Brian Niccol on Wednesday detailed his plan to revive the coffee chain. A central theme: He wants Starbucks wants to hand customers their coffee within four minutes of them ordering, believing speedy handoffs will help bring back customers.
Brian Niccol wants to make Starbucks a coffee shop again, but also a faster one
On his first earnings call as CEO of the coffee chain, Niccol outlined plans to improve the comfort of its shops, a “full-court press”
Starbucks’ New CEO Says His Plan to Win Back Customers Involves 200,000 Sharpies. It Just Might Work
CEO Brian Niccol has a plan to “bring back Starbucks.” Starbucks’ new CEO, Brian Niccol, has been on the job for less than two months, but he’s already making some significant changes to turn the company around.
Starbucks unveils cups for 2024 holiday season: See the new designs
Starbucks has released a new holiday cup collection as the company kicks off the fall season this month. On Nov. 7, the ...
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Here's how Starbucks' new CEO plans to overhaul its struggling cafes
Starbucks is looking to turn its business around by being less of a fast-food chain and more of a neighborhood coffee house. Brian Niccol, the struggling company's new CEO, on Thursday shared ...
Starbucks unveils its 2024 holiday cup designs
First up is the Peppermint Mocha, a longtime favorite rumored to return to the Starbucks holiday menu year after year. This ...
Starbucks to stop charging more for non-dairy milk, start holiday menu Nov. 7
Beginning with the release of its holiday menu on Nov. 7, Starbucks will no longer charge customers extra for soy, oat, ...
Starbucks Is Giving Out Free Iced and Hot Coffee to Military for Veterans Day
Veterans, service members and military spouses can get a free cold or hot tall coffee at Starbucks on Nov. 11 in honor of Veterans Day. The company has a longstanding tradition of working with ...
Starbucks CEO's plan to fix the chain includes coffee in 4 minutes and comfy chairs
"When we get back to our core identity and consistently deliver a great experience, our customers will come back," Starbucks ...
Starbucks’ new CEO has a long to-do list—moving the HQ out of Seattle is not at the top
Brian Niccol, is keeping the coffee giant’s home base in Seattle, even though he himself lives in Orange County. Since its ...
Starbucks Unveils Holiday Cup Designs for 2024: 'Capture the Merriment Season'
The coffee chain kicked off the holiday ... the same day the company will stop charging extra for customizing drinks with ...