Starbucks has released a new holiday cup collection as the company kicks off the fall season this month. On Nov. 7, the ...

Niccol emphasized the need for the company to get back to its roots as a coffee house. "It is clear we need to fundamentally ...

Brian Niccol, is keeping the coffee giant’s home base in Seattle, even though he himself lives in Orange County. Since its ...

One of the most recent—and notable—changes is that the company intends to bring back a “human touch” by writing customer ...

On November 11, veterans all over the country will be honored for their strength and bravery. This year, to help draw ...

Our financial results were very disappointing, and it is clear we need to fundamentally change our strategy to win back ...

"When we get back to our core identity and consistently deliver a great experience, our customers will come back," Starbucks ...

Beginning with the release of its holiday menu on Nov. 7, Starbucks will no longer charge customers extra for soy, oat, ...

Starbucks has released a new holiday cup collection as the company prepares to start the holiday season. Just ahead of the ...

“Starbucks used to have an energy around it,” Sharon Zackfia, an analyst at William Blair & Co., an investment bank and ...

New Starbucks CEO Brian Niccol on Wednesday detailed his plan to revive the coffee chain. A central theme: He wants Starbucks ...

Starbucks to bring back ceramic mugs and messages written in Sharpie pens to revive a coffeehouse vibe at its nearly 40,000 ...