Southwest Airlines’ substantial changes to its business and boarding process are coming – but not for a while. Open seating isn’t going away for more than a year. The airline said on ...

Southwest made the announcement Thursday as part of a three-year plan aimed at improving customer experience. That initiative and other changes are being announced at the company’s “Investor ...

You'll earn the same rewards and sign-up bonus as on Southwest's pricier cards, but you'll also miss out on a couple of important benefits. This page includes information about the Southwest Rapid ...

When Southwest Airlines members purchase tickets for themselves, a friend can fly for free, under the carrier's renewed Companion Pass promotion, the airline said Thursday. The popular deal is ...

Activist hedge fund Elliott Investment Management on Thursday blamed Southwest CEO Bob Jordan for the airline’s sagging fortunes — hours after the embattled carrier raised its outlook for ...

Southwest Airlines raised its third-quarter revenue forecast, authorized $2.5 billion in share buybacks and announced a slew of changes to its business as it continues to face pressure from ...

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DALLAS (AP) — Southwest Airlines executives on Thursday unveiled their vision for Southwest 2.0, an airline that for the first time will give passengers assigned seats, charge them extra for ...

Southwest Airlines has revealed when assigned seating will start and how it will implement other changes to its flying experience in an effort to improve profitability. The announcement, unveiled ...

Act fast. For a limited time, Southwest Airlines is offering a promotional Companion Pass, which would allow a passholder’s companion to fly with them nearly free on unlimited flights for two ...