It has been a busy week for PUMA's basketball division. First, the brand signed NBA All-Star Tyrese Haliburton to a "massive" sneaker deal. Now, PUMA is rolling out a new hoop shoe for players.

In addition to releasing the aforementioned All-Pro Nitro Elite, Puma also announced the signing of Indiana Pacers All-Star ...

Tyrese Haliburton has been nothing short of spectacular since being traded to Indiana, as the former King was given the keys ...

Today, PUMA Hoops unveils its latest innovation: the All-Pro NITRO™ Elite. Engineered to be the ultimate gameday shoe, this ...

PUMA Hoops officially unveiled a first look at Scoot Henderson's second signature basketball shoe. Henderson debuted the PUMA Scoot Zeros II at the Portland Trail Blazers Media Day earlier this week.

Behind the scenes of women's basketball's boom, there's tension brewing over footwear. Entrepreneurs and researchers want ...

Puma's latest project, which was shared exclusively with Complex today, brings together its top endorsees in the basketball ...

Charlotte Hornets star guard LaMelo Ball is an avid Fortnite player, and he was able to add his touch to the popular video game. On Wednesday, PUMA unveiled the Tilted Zone Wars PUMA x LaMelo Ball ...

German sportswear-maker Puma is tapping generative AI for its branding ... For example, shoppers in Japan may see an image of trail running shoes on the foothills of Mount Fuji, the company ...

"I look forward to being a part of their commitment to the next generation of basketball. PUMA's vision and dedication ... installment of his signature shoe released last month, has dealt with ...

INDIANAPOLIS -- The German sports shoe and apparel brand Puma announced ... "Since day one, we’ve always focused on the next generation of basketball at Puma," Max Staigler, Puma’s global ...

Global sports brand PUMA has announced ... next-gen approach to basketball.” Haliburton will hit NBA courts sporting PUMA’s latest performance technology shoe, the All-Pro NITRO.