This case study describes a parody campaign by Kraft, the US food company, which promoted its Oscar Mayer bacon product. People love bacon, but they aren't particularly choosy about which bacon they ...

In our Taste Test series, Bon Appétit editors conduct blind comparisons to discover the best supermarket staples (like ...

In fact, grocery store bacon prices rose by 6.9% year over year from ... In a Bloomberg article from 2016, reps from Hormel, Oscar Mayer, and Smithfield all declined to discuss it.

In May, The Wall Street Journal said Kraft Heinz was reportedly exploring a sale of its Oscar Mayer business, having hired ...

Founded in 1883, Oscar Mayer is an iconic brand known for its hot dogs, cold cuts and bacon. Kraft Heinz wrote down the value of its Oscar Mayer and Kraft brands by $15.4 billion in 2019 after ...

NEW YORK (Reuters) - Brazilian meatpacker JBS and Mexico's Sigma Alimentos are among those competing to acquire Oscar Mayer, the hot dogs and cold cuts business of packaged food giant Kraft Heinz ...

Founded in 1883, Oscar Mayer is an iconic brand known for its hot dogs, cold cuts and bacon. Kraft Heinz wrote down the value of its Oscar Mayer and Kraft brands by $15.4 billion in 2019 after ...

The Oscar Mayer factory site closed in Chard after 38 years in August 2021 The future of a town's former factory site remains uncertain more than two years after it closed. Oscar Mayer closed its ...

Dealmaking in the packaged food sector has been robust over the past year, as large snacking companies have grappled with lower demand due to the impact of high price inflation and weight ... Founded ...