Public relations (PR) and marketing — two sides of the same coin, yet each plays a unique role in how businesses connect with their audience. While PR focuses on shaping a positive public image ...

Platinum Equity-backed Cision Ltd. disclosed to some lenders that it created a new holding company on Nov. 1, a move some ...

My family thought moving from Pennsylvania to Puerto Rico would be great. But when we moved, they were miserable, and we ...

LANSING — Martin Waymire, a 20-year-old Lansing-based public relations and advocacy business, is rebranding as Bellwether ...

Authenticity is no longer just a buzzword; it’s an essential PR strategy for creating genuine brand experiences and lasting ...

During a PR campaign execution, you may discover that you need fewer press releases than you planned for; you may have to swap out a press release for social advertising instead. It’s wise to develop ...

More than half of adults ages 18 to 29 in Puerto Rico are financially fragile compared to older generations on the island, ...

He’s a trailblazer in law firm marketing and litigation PR, who played pivotal role in shaping up communication ... most of the other platforms are more ‘news’ driven. We do many online and offline ...

The Uber passenger charged with a hate crime for pepper spraying a Muslim driver in Manhattan is a former sorority girl who ...

A coalition of 28 organizations, including U.S. and Puerto Rican nonprofits, solar and battery companies, filed a Friend of ...