Alcohol-free beer has been gaining popularity in recent years as beer consumption shrinks. At Weihenstephan, which was founded as a brewery in 1040 by Benedictine monks, non-alcoholic wheat beer ...
The stigma of non-alcohol (NA) drinks being “less than cool” has been replaced by a new paradigm that sees NAs being an attractive option. Circana data indicates that 11 of the top 20 non-alcohol beer ...
Diageo North America has acquired non-alcoholic spirits brand Ritual Zero Proof, as part of its strategy to capitalise on the growing demand for alcohol alternatives. Launched in 2019, Ritual has ...
Today, in the United States, where the Sober October movement and its companion Dry January are commonplace, recent analysis from IWSR points to millennials as a key demographic driving growth in the ...