Diageo, the parent of Johnnie Walker and Crown Royal, will expand its presence in the growing alcohol alternatives category ...

“Hard tea was one of consumers’ most frequent [ready-to-drink] category purchased in 2023, which created an opportunity to ...

Diageo North America has acquired Ritual Zero Proof Non-Alcoholic Spirits, a Chicago-based spirits brand that was launched in 2019, according to a release from Diageo. Ritual is reportedly the No. 1 ...

Diageo North America has acquired non-alcoholic spirits brand Ritual Zero Proof, as part of its strategy to capitalise on the growing demand for alcohol alternatives. Launched in 2019, Ritual has ...

a non-alcoholic drinks brand designed for gastronomy. Jukes, created by former wine critic Matthew Jukes, offers a premium range of drinks that use a blend of fruits, vegetables, herbs and organic ...

Each can of Sprinter contains 100 calories and 4.5% alcohol-by-volume, along with premium vodka, fruit juice and sparkling water. The brand is now run under Calabasas Beverage Company, a venture ...

Alcohol-free beer has been gaining popularity in recent years as beer consumption shrinks. At Weihenstephan, which was founded as a brewery in 1040 by Benedictine monks, non-alcoholic wheat beer ...