In 1990, the US Food and Drug Administration (FDA) requested Astra to change Losec’s brand name to Prilosec ... In August 2000, Nexium (esomeprazole) for the treatment of acid-related diseases ...

We examine how to create a brand mood board – what they are, why they matter and how to make boards that capture the essence of your brand. Have you considered how the best brands can create a ...