Major League Baseball's playoffs are getting underway on Tuesday afternoon with the commencement of the best-of-three Wild ...

By Hailey Salvian, Shayna Goldman and Sean Gentille We waited more than a year for proper PWHL nicknames and logos. Now that we have them, courtesy of Monday’s official unveiling, we’re not going to ...

In the same way, the name you choose for your brand plays a big part in whether your audience gives you the time of day—and the impact can have far-reaching consequences. Here are some of the ...

In September, Major League Baseball announced it signed a deal with Strauss, a German workwear and utility gear company. The ...

Today, card games are everywhere, but in 1993, the trading card game (TCG) genre was born with just one: Magic: The Gathering ...

The wave of new sponsorship money comes in part from big corporate names. Newcomers are also seizing the opportunity.

With college sports hungry for more marketing money (especially in the name, image, likeness era ), Cookies likely just ...

The “STRAUSS” logo on MLB helmets during the Wild Card games has sparked curiosity among fans wondering what is going on.

FIGS made history at the 2024 Paris Olympics by celebrating unsung healthcare heroes with a smart marketing campaign ...

A major change in pro wrestling history was when Vince McMahon was forced to change his promotion's name to WWE. Here's a ...

According to a court filing, Tiger Woods’ apparel brand ... application for their logo — which pays homage to the signature red Woods’ wears on game days and his 15 career major victories ...