For advertisers already supporting college sports, the ability to sponsor an athlete directly adds significant authenticity ...

Georgia Gov. Brian Kemp signed an executive order on Tuesday that will allow schools like UGA to pay players directly for the ...

Oregon Ducks quarterback Dillon Gabriel is off to a hot start in the 2024 college football season. Gabriel has led the Ducks ...

A former Colorado staffer sought $10 million in name, image and likeness funding from Saudi Arabia in exchange for promoting ...

The governor argued that his order would help compensate athletes while waiting for news on a proposed settlement in a ...

Two University of Montana student athletes signed a name, image, and likeness deal to endorse Democratic Sen. Jon Tester. It's the first political endorsement of its kind after restrictions on the ...

Arkansas Razorbacks Athletic Director Hunter Yurachek spoke at the Little Rock Touchdown Club on Monday, and of the many topics discussed, it was no surprise that Name, Image, and Likeness came up ...

A hearing has been scheduled in the lawsuit which seeks to allow high school athletes in North Carolina to profit off their ...

ATLANTA — Georgia Governor Brian Kemp signed an executive order on Tuesday making it legal for universities to pay student-athletes for using their name, image or likeness. However, Kemp's ...

His embrace of name, image and likeness and the transfer portal are key reasons his Cowboys take a No. 14 ranking into ...

The third trial over claims MGA Entertainment infringed on the name, identity, and likeness on the OMG Girlz is now in the ...

ATLANTA — Gov. Brian Kemp signed an executive order Tuesday that allows state schools to directly compensate athletes through ...