NFL Commissioner Roger Goodell emphasizes financial responsibility and the role of NIL in preparing college athletes for the ...

Programs that were struggling mightily to compete even with a 'level' playing field where technically pay for play was not ...

Shedeur Sanders was listed at the top of the college football season, with an approximate $3.8 million valuation.

Formula 1 and Saudi Arabia’s flagship oil company, Aramco, entered into a 10-year partnership for an estimated $45 million a ...

Upheaval within the Big Ten, Pac-12 and Southeastern Conferences has threatened some cherished rivalries, while rekindling ...

The third trial over claims MGA Entertainment infringed on the name, identity, and likeness on the OMG Girlz is now in the ...

College athletics have changed in more ways than anyone could’ve imagined. When Coach Prime shared his thoughts about players ...

Colorado QB Shedeur Sanders is making great use of the NCAA Name, Image, and Likeness rules ranking #1 on On3's NIL Top 10 list.

A former Colorado staffer sought $10 million in name, image and likeness funding from Saudi Arabia in exchange for promoting ...

The NFL and the Washington Commanders attempted to erase John Two Guns White Calf when they abandoned the Redskins moniker and logo.

Georgia Governor Brian Kemp has signed an executive order allowing the state’s colleges and universities to compensate ...

His embrace of name, image and likeness and the transfer portal are key reasons his Cowboys take a No. 14 ranking into ...