For advertisers already supporting college sports, the ability to sponsor an athlete directly adds significant authenticity ...

Georgia Gov. Brian Kemp signed an executive order on Tuesday that will allow schools like UGA to pay players directly for the ...

The governor argued that his order would help compensate athletes while waiting for news on a proposed settlement in a ...

A former Colorado staffer sought $10 million in name, image and likeness funding from Saudi Arabia in exchange for promoting ...

Oregon Ducks quarterback Dillon Gabriel is off to a hot start in the 2024 college football season. Gabriel has led the Ducks ...

Two University of Montana student athletes signed a name, image, and likeness deal to endorse Democratic Sen. Jon Tester. It's the first political endorsement of its kind after restrictions on the ...

Colorado QB Shedeur Sanders is making great use of the NCAA Name, Image, and Likeness rules ranking #1 on On3's NIL Top 10 list.

A hearing has been scheduled in the lawsuit which seeks to allow high school athletes in North Carolina to profit off their ...

His embrace of name, image and likeness and the transfer portal are key reasons his Cowboys take a No. 14 ranking into ...

Gov. Greg Gianforte said Tuesday a proposed $2.8 billion NCAA settlement with student athletes over the use of their Name, ...

The third trial over claims MGA Entertainment infringed on the name, identity, and likeness on the OMG Girlz is now in the ...

Formula 1 and Saudi Arabia’s flagship oil company, Aramco, entered into a 10-year partnership for an estimated $45 million a ...