Anheuser-Busch, St. Louis, announced the introduction of Michelob ULTRA Zero, a new alcohol-free brew. With only 29 calories, ...

But Dry January paved the way for Sober October, and all of a sudden, booze-free beer is big business all-year round. Now it looks like Michelob Ultra plans to throw its hat in the ring. It’s a wonder ...

“As the non-alcohol beer category continues to grow, there couldn’t be a better time to unveil a superior alcohol-free brew for consumers. Complementing Michelob Ultra’s core product ...

Opinions expressed by Forbes Contributors are their own. I cover the intersection of sports and money. Surfing is a completely different space than golf and most other sports sponsorships that ...

AB InBev’s Anheuser-Busch announced Michelob Ultra Zero, a nonalcoholic variety of its beer, which will debut in January 2025. The drink is designed for consumers looking to moderate their alcohol ...

Michelob Ultra’s further investment into sports is certainly paying dividends. The brand, under the Anheuser-Busch umbrella, is the second-largest beer brand in the U.S. by volume. According to ...

Forest Hills Country Club was a great venue for the Michelob Light Classic, but most of the field must be thrilled that the tournament has found a new home this season. Nothing against the old ...

The exclusive Michelob Ultra Club offers an all-inclusive experience in an elevated social environment. Membership includes access to four or six luxury seats at all events in the Toyota Center ...

Two of the biggest beer ... ingredients such as locally grown hops and grains. Some examples of artisan beers are brands like ...

The initiatives are part of a contest from Michelob Ultra is running that gives one lucky golf fan a trip for four to play rounds of golf on four professional courses. For a beer brand ...