Ikea's partnership with the drone maker Verity fits into its larger plan to improve customer experiences, starting in its ...

The Swedish homeware brand turns black-out blinds into advertising spaces in a simple yet genius campaign created by Åkestam ...

Ikea could assemble another store in North Texas. The Swedish furniture retailer is eyeing a new site for Rockwall that would ...

In the secondhand-furniture ecosystem of New York, there’s the rarefied tier of antiques and vintage furniture, with designer ...

Hence why I'm excited about Ikea's latest sale. Right now Ikea is holding an epic sale on kitchens — spend $5,000 or more on ...

The clue is in the product's name - 'double bed' - but those of us with families will know that the concept of 'two in the ...

At IKEA, creativity and functionality go hand in hand, a fact that is clearly demonstrated in their recent campaign. This ...

Online contributes nearly 20 percent of their revenue, as opposed to the industry average of 11 percent, says the ...

The outside of each blind displays a price and a product from IKEA’s sleep range, such as pillows, duvets, and mattresses.

The campaign transforms home windows into ad spaces by offering free roller blinds printed with sleep product ads, turning personal homes into promotional billboards.

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

Ikea is calling the participating customers “sleepfluencers,” and the ads themselves pitch products from Ikea’s sleep range, ...