The German branch of Ikea has pledged millions to compensate victims of the former Communist East German regime, who were forced to make furniture components in the GDR.
By pairing iconic product names from IKEA with cinematic lines, the campaign resonates with local pop culture in a fun, memorable way. Country integrated media manager Jayendra Gupta said, "These ...
Furniture giant IKEA has agreed to pay 6 million euros ($6.5 million) towards a government fund compensating victims of forced labor under Germany’s communist dictatorship, in a move campaigners ...