Let your eyes be the ultimate judge! Visit our Comparometer(tm) to compare images from the Fujifilm GFX 100 with those from other cameras you may be considering. The proof is in the pictures ...

Small, affordable, and stunning looks – the pocket-friendly Fujifilm X-M5 looks set to take the compact camera market by ...

The cameras benefiting from the update are the Fujifilm GFX 100 II, Fujifilm X-H2, and Fujifilm X-H2S, each offering great ...

Fujifilm says that youngsters don't take photos any more – so its new camera for young people "was designed more for ...

Fujifilm’s Film Simulation dial has been a little controversial, but I think it would be pretty hard to hate if it borrowed ...

Fujifilm is gearing up for next week's X Summit, and looks like we might be in for a big one! Fresh off the back of giving a ...

In short, the X-M5 looks like a cheaper, viewfinder-less alternative to the existing Fujifilm X-E4, which means it could also ...

If you're on the hunt for an instant camera, I swear by the Instax mini Evo. It's currently 11% off at Amazon, and you get a ...

Fujifilm X-Pro2's high ISO performance impresses Across its entire 100 to 51,200 ISO range, the Fuji X-Pro2 delivers usable prints. This is an impressive feat and not one we see very often.

The Fujifilm Instax mini Evo allows you to get truly creative with 100 different effect combinations, and the images it produces are gorgeous. The camera performs fantastically in low-light ...

Fujifilm finally shows telephoto primes some love! Its new XF 500mm f/5.6 is perfectly matched for the X-H2S' furious shutter ...

Achieving the highest number of Good Design awards for the sixth consecutive yearTOKYO - October 17, 2024 — FUJIFILM Holdings ...