Former Texas Tech Red Raiders quarterback Patrick Mahomes becomes one of the few athletes to ever have a personal logo on a ...

and many brands that partner with the league understand that. However, recently, Nike has been making the rounds after making ...

Tonight in Unpacks : Longtime NFL Network talent Rich Eisen drops in on this week’s Sports Media Podcast from the U.K., ...

The brand new $90 million, 103,000-square-foot Fudge Football Development Center has every bell and whistle imaginable, and ...

The 2024 North Carolina high school football season is in high gear and SBLive Sports is the place to follow of the live ...

Texas Tech football began wearing adidas apparel this season. The partnership's been promoted since July 1. Why no signed ...

The Oregon Ducks' Ducks of a Feather clothing brand has outdone itself. Oregon's name, image and likeness (NIL) collective, known as Division Street, releases ...

When you’re winning, it just creates a little bit more fire in you,” third-year cornerback Benjamin St-Juste said Wednesday. ...

Oakley enlists others NFL players as spokesmen, but Patrick Mahomes is the only one with his signature line, and the Mahomes ...

Sporting goods equipment companies are trading at 10x or more the company’s EBITDA as household names or well-known brands ...

The Bears have collaborated with sports apparel Mitchell & Ness and UK-based streetwear brand Acid FC to bring an exclusive ...

When Pep Guardiola’s side kicked off their Champions League campaign against Inter Milan at the Etihad Stadium a fortnight ...