Apple is warning investors that its new and future products might never be as profitable as the iPhone. The disclosure comes ...

Apple's Vision Pro is enormously expensive – and even cheaper models could be around 2000 euros. The company is now ...

Apple’s exploration of a more affordable Vision accessory reflects its desire to make mixed reality more accessible and ...

New designs for Apple's Vision lineup could help the company find new customers looking for a lower price tag or a lighter, ...

A report by 9To5Mac, citing Bloomberg’s Mark Gurman, indicates that Apple is “seriously considering” the development of a ...

Reports suggest the new headset will strengthen the iPhone as the centre of Apple’s product network. Earlier, it was reported ...

The biggest audio announcement at Apple’s iPhone event last month wasn’t the AirPods 4. Instead, the milestone news was the ...

After the release of the Apple Vision Pro headset, the company is moving on to eyewear.

Apple is reportedly gathering feedback from its employees on existing third-party smart glasses to potentially release its ...

Analysts say artificial intelligence and virtual reality headsets might have lower margins than smartphones and App Store ...

Cupertino is reportedly deciding between two different technologies and the Samsung option would lead to a thinner headset.

Apple recently realized it could make its watch even smarter by adding sensors to the band and the dial. A recent report ...