When designing a logo, the color you choose plays a pivotal role in shaping the way consumers perceive your brand. Red is one ...

Brand identity building is not limited to designing a logo; a firm can use other approaches. It’s concerned with creating an ...

Committing yourself to a single designer’s vision, GQ’s Noah Johnson argues, is a perfectly valid way to develop your personal style.

Here are some fun videos for you to watch created by graphic designer Kostya Petrenko. He has been creating retro 1980s-style logos for modern brands like Netflix, Spotify, Google, and OpenAI. Some of ...

Despite the dominance of branding strategies, there is a growing counter-culture rejecting this form of consumer manipulation ...

In a press release, Audi’s CEO Gernot Döllner said it’s hoping to tap into China’s “more tech-savvy” customers who “expect ...

"To this end, the company is launching its first new brand alongside the Audi E concept: AUDI—without the four rings logo but ...

With the rise in sound-on social platforms, streaming, podcasting and more, the world of communications has never been more ...

The huge New England grocery store chain Market Basket hasn’t taken too kindly to the author of a “comically perverted” art ...

After months of rumous, Audi has unveiled a new EV range in China, sporting, instead of the rings (arguably one of the best ...

Audi is launching a new sub-brand that does away with its iconic four-ring logo in a strategy to conquer new markets.

Their fight is a tale of two tiger logos, with Tigeraire claiming its established trademark is being infringed upon by Sun ...