The new look came off the back of a big advertising year for the brand, including its divisive Moldy Whopper campaign, which cleared up on the awards circuit thanks to its unusual and innovative way ...

In choosing a brand name that will have a positive impact on your brand identity, it’s wise to take the time to understand what drives the emotions of your target audience and craft a name that ...

What does it mean to be Filipino? Is there a distinct Filipino identity? In the search for the Filipino identity, various cultural, historical, and social factors shape the collective sense of self of ...

Identity is the new perimeter. As organizations embrace hybrid IT environments and cloud-first strategies, traditional castle-and-moat defenses are no longer enough. Cybersecurity is evolving, and ...

As part of the rebranding effort, the group will consolidate its Abu Dhabi-based distribution operations under a unified brand ... brands into a more cohesive identity, the group aims to ...

New jingles sing Gold Radio instead of This is Gold, created by Ashley Bard, Group Head of Audio Operations & Brand Sound Design at Global. A spokesperson said: “Gold Radio has a fresh identity ...

Steph Curry launched the world's first Curry Brand store on Thursday in a brand-new mall in Chengdu, China. Currently on the brand's "China Tour," the Golden State Warriors star is joined by ...

Instead, the value is the photo captured of the wild posting that can be posted to the brand’s Instagram (or, even more salient: the photos that influencers take in front of it); all the cachet of an ...

Amazon, taking a page from Target and Walmart, has launched a private-label food brand as households remain constrained by the high cost of goods. The announcement of Amazon Saver comes after ...

Meghan Markle is facing pressure to deliver after soft-launching her lifestyle brand American Riviera Orchard nearly six months ago without any product announcements, a new episode of Newsweek's ...