Comprehensive brand research was performed to capture these shared experiences and to establish the institution's positioning, voice, and visual identity that are outlined in these brand standards.

Visual elements like colors, fonts, and graphics are the building blocks to our brand story and personality. The pages in this section provide guidelines for each. Campton and Akkurat Pro are our sans ...

In today’s competitive marketplace, the significance of a well-crafted brand identity cannot be overstated. A brand designer ...

It identifies where an organization is, where it's been and where it's going. Saint Louis University's official brand identity helps us communicate what's different about SLU, the University's DNA.

In choosing a brand name that will have a positive impact on your brand identity, it’s wise to take the time to understand what drives the emotions of your target audience and craft a name that ...

Developing a logo is one of the most important phases in developing a corporate identity that attracts attention and resonates with your target audience. A well-designed logo is more than simply an ...

but creating an identity based on what you are capable of (your expertise). It’s about making yourself available to those who can use your help. Following are the steps I took to build my personal ...

Tinio and Lopez discussed “Building and Managing Brand Identity” in the first in a series of the Inquirer’s Campus Talks, organized in collaboration with the University of the Philippines ...

WPP agency VML crafted “Choose to Be Moved,” the first creative from a platform that seeks to connect the brand’s heritage with the cultural zeitgeist. The company said the beverage, intended as the ...

Cell C has unveiled its bold new brand identity that is a nod to the purpose, To be an ally to those Cell C serves, designed in partnership with design agency Shift. Cell C has unveiled its bold ...

IRVINE, Calif.--(BUSINESS WIRE)--RGP® (Nasdaq: RGP), a global professional services firm, today revealed a new brand identity and brand architecture to create clarity around the company’s ...