With Nielsen Digital Ad Ratings, Samsonite was able to monitor daily digital campaign performance across channels to ensure ...

General Motors brand Cadillac is looking to expand its reach beyond America — and Formula 1 would be a great way to make that ...

New data shows loyalty programs are valuable tools for developing strong customer relationships. Here's how to create an ...

Elevate Commercial Roofing Systems, a subsidiary of Holcim Building Envelope, has appointed Kim Eckerman as the company's ...

This is an exclusive interview with Kristin Marquet, an expert in tech, analytics, and public relations. She is the Founder of Marquet Media, a branding and PR consultancy in New York City. Welcome, ...

Making an argument for “simple” brand building, Greggs customer and marketing director Hannah Squirrell argued that brands ...

The co-founders of Inc. 5000 honoree Boardsi take the Build-a-Biz challenge and end up with a new lifestyle brand for seniors ...

Keith Britton has been promoted to Brand Manager of 92.3 The Fan (WKRK) in Cleveland. He takes over the role from Andy Roth.

Hopkins Homes based in Woodbridge, Suffolk, and Tilia Homes have been brought under one company run by Terra Firma ...

In that short span of time, the variety of electric vehicles offered has exploded. In 2011, you had one choice: an econobox ...

Research suggests a creative-led partnership strategy could increase ROI by more than 50%. House 337's Frank Lawley explains ...

Light-filled and sumptuous, the new Hall Park Hotel in Frisco, with restaurant Palato, is ready to open this week.