Branding should be seen as a long-term investment that offers protection and growth opportunities, much like any other ...

Making an argument for “simple” brand building, Greggs customer and marketing director Hannah Squirrell argued that brands ...

View your audience as more than mere customers—see them as your tribe. Invite them into your world and help them feel like ...

You're sitting there, staring at a blank screen, wondering how to build a brand when you've got nothing but a vague idea and determination. I've been there, done that, got the t-shirt (and then built ...

The consumer director shares her recipe for growing brands and the meat-free category overall in Tim Healey's latest in-depth ...

Doc Martens was warmly welcomed when it made its comeback to the Philippines. It’s hard to believe that what is perceived as a “cool brand” is 64 years old. With that, it’s safe to say that the brand ...

In this article, let’s talk about how to build a strong and memorable brand, key elements of brand building, branding in the digital age, and more ...

A positive brand image is vital in today's work culture of very discerning consumers who are not shy about vocalizing their ...

Eunique Jones Gibson talks Happy Hues, her inclusive baby brand, and her mission to create products that reflect the culture.

I started my career in advertising when the number of digital users in India was just 28 million. This was back in 2010. Without formal training in advertising or marketing, I devoted a considerable ...