Diageo North America has acquired non-alcoholic spirits brand Ritual Zero Proof, as part of its strategy to capitalise on the growing demand for alcohol alternatives. Launched in 2019, Ritual has ...
Ritual Zero Proof Non-Alcoholic Spirits, a Chicago-based company that makes alternatives to gin, whiskey and other liquors, is being acquired by beverage giant Diageo. With the deal, Ritual will ...
Diageo‘s North American arm has snapped up US-based non-alcoholic spirits business Ritual Zero Proof for an undisclosed sum. In 2020, the Diageo-backed accelerator Distill Ventures acquired a minority ...
These are the best nonalcoholic drinks you and your guests will love, whether for a small get-together or a larger party. Plus, no hangover. I'm a Fitness & Nutrition writer for CNET who enjoys ...