Ritual Zero Proof Non-Alcoholic Spirits, a Chicago-based company that makes alternatives to gin, whiskey and other liquors, is being acquired by beverage giant Diageo. With the deal, Ritual will ...
Diageo North America has acquired non-alcoholic spirits brand Ritual Zero Proof, as part of its strategy to capitalise on the growing demand for alcohol alternatives. Launched in 2019, Ritual has ...
NEW YORK — Diageo North America is acquiring Ritual Zero Proof, a Chicago-based manufacturer of non-alcoholic spirits. Terms of the acquisition were not disclosed. Diageo acquired a minority ...
Diageo‘s North American arm has snapped up US-based non-alcoholic spirits business Ritual Zero Proof for an undisclosed sum. In 2020, the Diageo-backed accelerator Distill Ventures acquired a minority ...
One of the latest big names to join the booze brand fray is Beyoncé, who has just released SirDavis Whisky, to pay homage to her southern roots (each is finished, blended and bottled in her home state ...