Adobe announced that it will launch a web app for its Content Authenticity program in 2025, allowing creators to certify the authenticity of their works.

The Content Authenticity web app can be used to widely apply attribution data to content that contains the creator’s name, website, social media pages, and more. It also provides an easier way for creatives to opt their work out of AI training en mass compared to laboriously submitting individual protections for their content to each AI provider.

As the engine powering the world's digital artists, Adobe has a big responsibility to mitigate the rise of AI-driven deepfakes, misinformation, and