As part of its latest advertising campaign, the retailer has teamed up with the café Dante and the New York Cocktail Company.

As Gen Z enters adulthood, studies show that they drink less. But in Brew City, it seems like a matter of quality over ...

“Rum can easily hold its own with other spirits, it just has to be taken seriously and not dismissed,” says Nick Jackson, head bartender at The Rum House, a Times Square cocktail bar. As Gen Z ...

We step back in time to see how a prime city centre location changed over the years with images showing Popolo, Intermezzo, ...

On-board bars are getting inventive with zero-alcohol drinks as more young cruisers become “sober-curious”, writes Andrea ...

Canned cocktails could be coming to a store near you. Previously, the beverages, also known as “ready to drink” cocktails or ...

Gen Z isn’t drinking like other generations ... “You can have every drink, you can mix drinks, you can drive home, you can go to sleep, you can wake up not hung over,” co-owner Stacey ...

The “morning shed” trend — another TikTok fad involving things like mouth taping and extensive skin care in order to wake up ...

I mean, let's be honest: it's one of the most versatile drink options out there. It's not too sweet, it's citrusy without making your mouth pucker, and it brings me right back to my childhood somehow.

Spiced Coke might not have worked out, but the soda company says it has other plans to convert young consumers back from ...

A refreshingly zingy cocktail to get you in the festive spirit. Leave out the brandy for a non-alcoholic version. Whatever your vice, make sure the balance is right. Fresh fruit and flamboyant ...

FLORENCE, Ky. — There’s a new trend brewing among Generation Z as more young adults are choosing to drink less alcohol and explore alternative refreshments. As ice tumbles into the cup, followed by ...