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一奢侈服装品牌交易总额超16亿,退货率却达95%!网友:我们不背锅
每年“双11”“凑单”“满减”已成常规操作近日一奢侈服装品牌退货率达到95%冲上热搜第一据媒体报道,近日,该奢侈品牌在某平台“双11”的GMV超过16亿,但退货率却达到了惊人的95%。这一现象源于消费者为了享受满减优惠,加购了该品牌的商品,一旦优惠到手,这些商品又会以“七天无理由退款”的方式退回给商家。有业内人分析,消费者选择退货时,未发货的商品,商家需要承担2至3元的面单和出库成本,发了货召回的 ...
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