Anybody who knows trucks knows about International. The brand has manufactured some of the most recognizable rigs in history, and it’s still cranking out semis 122 years after International ...
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The rebranding reflects a new more dedicated focus on customer solutions beyond the trucks themselves and positions the company to move forward while rebuilding International's reputation in the ...
the parent company of International Truck and school bus maker IC Bus — will on Oct. 1 adopt the new name of International Motors. The change by the Lisle, Ill.-based manufacturer — which is ...
The 120-year-old truck manufacturer is rebranding as International Motors, signaling a strategic shift toward comprehensive fleet and transportation solutions. The OEM’s leaders said the brand ...
Truck and bus manufacturer Navistar will rebrand as International Motors (International) effective Oct. 1. The OEM, part of Traton Group, is focusing on the future by providing solutions and a premium ...
You may have heard of rare trucks like the Dodge Little Red Express, but there is another American pickup truck that is much ...
Navistar, the legacy OEM producer of International trucks, is returning to its roots. The company announced it will rebrand from Navistar Inc. to International Motors with a refreshed logo and ...
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“After more than 120 years, we are choosing to return to our roots as International,” said Tobias Glitterstam, chief strategy and transformation officer. “Our new name and look complement the ...