Grip them straight away with an intriguing set up, a protagonist they can identify with. Get them to see themselves in the tale. Add jeopardy, raise the stakes. Build the tension to keep them on the ...

Overview: We’re seeking a culturally aware Russian-speaking Creative Copywriter to bring engaging ideas and impactful messaging to our team. This role involves transforming strategic briefs into ...

Are you a Made in Italy brand ready to bring your magic to the English-speaking (or international) market? Translation is one option, but often that’s not enough if you really want to make an impact ...

What does it take to be a copywriter? What knowledge should a copywriter possess? Which skills should a copywriter offer? These questions have been bubbling away in our brains ever since we started ...

Marketing content should be useful enough to hold on to, not beautiful but disposable. Working with Hay Group, and now Korn Ferry, I write content that helps leaders learn about themselves first and ...

Designed to promote Wink Bingo’s new “Winkly” online magazine, this advertorial formed part of the brand’s wider strategy as part of a comprehensive campaign.

Copywriters often work with valuable brand assets, and may be writing as the ‘voice’ of the brand. Copywriters recognise their privileged position at the heart of an organisation, and take precautions ...

Over the past ten years, I've created content for a range of industries — business, entertainment, healthcare, hospitality, fitness, retail, travel, technology — and everything in between. I'm proud ...

I’m a copywriter, editor and consultant who specialises in helping brands to make an impact and build deeper relationships with their audiences. Formerly Editor-in-Chief at Which?, where I led an ...

Copywriters are responsible for conceptualising and writing the words and ideas in advertisements and marketing communications. Copywriters can work in a wide variety of settings, including ...

Every month we get an expert, an author or a professional trainer to deliver a one-hour presentation on copywriting, marketing or digital media.