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MediaPost
11 天
Brach's Candy Corn Wants To Take You To Bed
The company is wooing its autumn-loving superfans with an orange, white and yellow suite at two Great Wolf Lodge resorts.
MediaPost
1 天
The Search For Truth In Advertising
My kids believe all channels equally, and it is my job as a parent to teach them to be critical of what they are being shown.
MediaPost
8 天
Google Improves Data Privacy Via 'Confidential Matching'
Advanced technology connects first-party data for audience targeting and campaign measurement to improve privacy and data ...
MediaPost
12 天
Google Display Ads Antitrust Trial Rattles Small Businesses, Publishers
Small business owners have concerns about possible outcomes of Google's DOJ antitrust trial set to begin Monday. Some believe ...
MediaPost
9 天
Senators Ask DOJ and FTC To Probe Possible GenAI Antitrust Violations
Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, ...
MediaPost
7 天
The Games Planners & Buyers Don't Play
As editor of trade pubs focused on where advertisers and agencies plan and buy media, I've struggled for years to understand ...
MediaPost
10 天
Old Navy CMO: How New Purpose Is Shaping Brand Evolution
Behnaz Ghahramani dishes on "nowstalgia," and the ways careful -- and deliberately minor -- changes are reshaping the 30-year ...
MediaPost
10 天
Automotive National TV Spending Increases 6.1%
Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, ...
MediaPost
9 天
How Privacy Laws Are Impacting Targeting
While first-party data ranks as the No. tactic being used by ad execs to target consumers in response to restrictive privacy ...
MediaPost
10 天
Meta Asks Court To Toss Huckabee's Suit Over Fake CBD Ads
Outside advertisers "were responsible for creating the challenged advertisements," Meta says in a motion urging U.S. District ...
MediaPost
9 天
Visit Seattle Addresses Book Bans, Celebrates Literary Culture
The campaign unfolds across three videos featuring excerpts of banned books by Seattle authors, read by notable Seattle ...
MediaPost
9 天
Trump, Harris And Swift Dominated Publisher Traffic On Tuesday
The three most read-about topics for publishers on Tuesday night were Trump, Harris and Taylor Swift, according to a report ...
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