Investment amount was not the only factor influencing outcomes. Company type also impacted website viewership, with direct-to ...

Jenna Bromberg, previously director of core marketing at Pizza Hut, joins Papa Johns as it works to improve perceptions ...

Discussing Q3 earnings, CFO Chris Turner also said the technology is helping to reduce churn and should be easily scalable ...

In a new spot, former NFL player J.J. Watt is trapped in a Dick’s store after closing, leading to a series of silly antics.

Perion’s Stay Live uses AI to place ads by analyzing broadcast streams for moments of high engagement but low interruption.

I don’t believe the consumer’s mad at us, we just have to give them a reason to want to engage with us again,” CEO Kevin ...

Sarah Moore discussed changing Cracker Barrel’s approach to partnerships and prioritizing apps like TikTok to keep a finger ...

The tie-up will allow advertisers globally to access video and display inventory across the audio streaming platform’s ...

The cookie brand’s work with digital commerce agency Goodness is at the core of its marketing transformation agenda.

The media giant is helping brands take advantage of an audience that consumed more than 10 billion hours of content during ...

What the World Needs Now Is Love” features heavily in the effort that extends Amazon's focus on music around the holidays.

The marketers leveraged Stagwell’s ARound augmented reality platform to engage sports fans with branded experiences during ...