Fit is a Feeling” is the brand's first major multichannel campaign of the year and the first since the onetime DTC darling was bought out of bankruptcy.

IAB’s newly published set of definitions and measurement standards aims to improve transparency and consistency.

The digital campaign “Unusual Your Usual” leans on Japanese visuals and aesthetics to launch -196 in the U.S. amid a competitive RTD landscape.

Wondersauce, a creative agency specializing in brand storytelling, paid media, e-commerce, and digital experiences, is proud to announce the promotion of Allison Brito from Managing Director to Chief ...

Target has partnered with a range of famous designers over the past quarter century, helping to bring high-end ideas to affordable retail. The big-box store’s latest limited-time collaboration, ...

EZ Newswire empowers organizations to turn their news into performance. Our AI-enabled platform, exclusive distribution ...

A slang-heavy campaign targeted at Gen Zers entering cuffing season raises awareness for other brands carrying Flamin’ Hot offerings.

The “ResZAmes” promotion is the second in recent weeks that leverages the brand’s pizza box as a means for supporting consumers with a difficult task.

The “Follow the Captain” scavenger hunt is part of a larger activation centered around the NFL that runs throughout the season.

DiveWire guarantees visibility for your news announcements through instant distribution to Marketing Dive’s audience and its 265,500 newsletter subscribers for 21 days.

While events like the Olympics were expected to provide a boost to the industry, non-cyclical advertising has proven to be surprisingly robust.

Designed for Monday.com, Alison AI’s app is fully compatible with the platform, making it easy to integrate directly into ...