New data platforms with AI capabilities are promising a greater ability to profile, segment and identify similar audiences ...

We spoke with PepsiCo FoodService CMO Scott Finlow the brand's new local campaign, its strategic focus and how Pepsi intends ...

Podcasts have become an integral part of daily life for millions, with over half a billion people globally tuning in ...

Seven steps to creating realistic campaign objectives for ecommerce marketing.

Edelman and LinkedIn created a report on the impact of B2B thought leadership on out-of-market buyers. We spoke to Joe Kingsbury, Edelman’s Global Chair of Edelman Business Marketing, about its key ...

These B2B marketing stories were the most read so far this year.

Esty CEO Josh Silverman shared the ways in which his team is using GenAI and machine learning, experimenting with customer service upgrades, fielding customer feedback and training employees on AI.

It may be challenging to satisfy every buyer, but good customer service helps a brand keep its promises and increases trust. Here are some ways to build trust with your target audience. Features from ...

“Fem-vertising” is making great strides as a new marketing method to put women and girls in a more realistic light.

We spoke with Hinge CMO Jackie Jantos about the campaign’s marketing goals, the return of romance literature and BookTok, working with creators on social and more.

You can’t expect disengaged channel partners to build engagement around your brand. Here’s 3 tips to get them on your side.

When it comes to marketing AI brands themselves, there are unique challenges to that exercise, such as navigating hype cycles, pushing the human-centric element and crafting high-tech storytelling.