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8 小时
BBDO joins Pepsi’s agency roster, renewing long relationship
Pepsi has renewed ties with BBDO, the agency that over a 48-year relationship crafted brand-defining slogans such as the ...
10 小时
This freelance network is a hybrid ad agency and investment company
A new freelance network is enticing creatives to become investors in the businesses they then build.
10 小时
e.l.f. saves you from diabolical skin sins in Day One Agency’s comic spot
Divine Skintervention’ stars Megan Stalter as a devil on the shoulders of those committing skincare transgressions ...
11 小时
Inside The CW’s sports revamp—and what it means for advertisers
The CW has been shifting its programming strategy since local broadcast giant Nexstar Media Group acquired a majority share ...
13 小时
Gen Z roundtable on news and politics—submit your questions for live Sept. 25 event
There are signs that Gen Z has a love-hate relationship with social media and the news. About half of Gen Zers wish TikTok ...
14 小时
How AI is amplifying personalized audio advertising
AI is turning data into signals that is transforming audio advertising into a targeting and personalization powerhouse for ...
14 小时
e.l.f. saves you from diabolical skin sins in Day One’s comic spot
Divine Skintervention’ stars Megan Stalter as a devil on the shoulders of those committing skincare transgressions ...
17 小时
Hyphenated’s Will Esparza on how Latiné consumers unlock brand growth
Hyphenated started with a fundamental belief: People are greater than the boxes they’re placed in. Today, it manifests as a ...
17 小时
How Hendrick’s, Milagro and other premium spirits brands are adapting to shifting ...
Paul Basford of William Grant & Sons discusses marketing strategies and liquor industry trends on the Marketer’s Brief ...
Opinion
17 小时
Opinion
Hispanic Heritage Month—a Gen Zer’s take on brand authenticity
As a Hispanic/Latina Gen Zer, I’ve noticed that brands are quick to hop on the Hispanic Heritage Month bandwagon and ...
18 小时
Why brands are pulling out of the Human Rights Campaign Corporate Equality Index
Molson Coors, Ford, Lowe’s and other companies have stopped participating in the Human Rights Campaign Corporate Equality ...
18 小时
Inside agency review backroom dealmaking—why retail media commitments are creating tension
These deals are possible because of the changing nature of how media agencies operate. There has been renewed scrutiny on ...
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