Here are three reasons it's still a no-brainer buy. 1. It's a growth machine. There are few non-tech companies that can match ...

“One significant difference between Japanese and American makeup brands is the emphasis on skin compatibility. While the vibrant color payoff is important, Japanese brands prioritize a ...

Though Walmart is famed for its budget-friendly department stores, experts point out that certain products may be more ...

The independent brand landscape is under threat. Designers are exploring new business models and new concepts of creativity.

Selena Gomez wants you to recognize you’re so rare. Her new mission-driven makeup brand Rare Beauty, named after the title track from her latest album, launched on September 3 with over a dozen ...

Valued at $170, this Sephora collection Advent calendar has pretty much everything you'll ever need (which also means it's ...

Ulta Beauty Inc. was downgraded by TD Cowen Monday, with the analyst firm citing the increasing cost of competition for the ...

For three weeks, I used every single product—applying each as instructed—included in Merit Beauty’s Full Collection ... of every product in the brand’s line-up. The Glow Serum is the ...

alexisoakleyy/TikTok; laurenwolfe/TikTok Tarte Cosmetics' PR packages are going viral on TikTok after several influencers posted the very different gifts they received from the brand. On Thursday ...

ULTA faces several challenges as shifting consumer preferences and rising competition reshape the beauty industry.

If you're wondering about the burning red lipstick that Taylor Swift wears, the answer has been revealed by the singer's makeup artist. Lorrie Turk unveiled the secret Tuesday morning on Instagram.